The Rise of Social Media with Professional Athletes
Brandon Dwyer, who only had 6 points throughout the duration of his collegiate basketball career, has a following of 1.4 million on TikTok and 532,000 on Instagram. Historically, athletes have needed traditional media such as TV or magazines, or major brand deals with household names such as Gatorade or Nike to build a brand. With […]
The Rise of Social Media with Professional Athletes Read More ยป