By: Kritisha Danwani As the Aichi-Nagoya 2026 Asian Games kick into high gear, the spectacle of elite athleticism is undeniable. Featuring 43 sports across 45 countries and around 10,000 athletes, the Games bring together some of the best athletes in the world. The margins between standing on a podium and going home with nothing at
Winning in Spite of the Science Read More »
Atlanta Falcons On August 20th, it was reported that the private equity firm Arctos will buy a 10% stake in the Atlanta Falcons at a valuation of $10.6 billion. Arctos (Arctos Partners) is a “a private investment firm founded in 2019 that buys minority, non-controlling stakes in professional sports franchises and provides capital solutions to
Changes in the Sports Business World: August 20th, 2026 Read More »
By: Kathryn Bird For decades, college athletes competed inside packed stadiums while universities earned money from television agreements, ticket sales, sponsorships, and merchandise. Players could receive scholarships and, more recently, earn money from their name, image, and likeness—but schools generally did not pay them a direct share of the revenue their sports generated. That system
College Athletes Are Getting a Share of the Revenue. Who Decides What They’re Worth? Read More »
For one month, the 2026 FIFA World Cup transformed cities across Canada, Mexico, and the United States into centers of global attention. Hotels filled, restaurants welcomed international visitors, and fans traveled across borders to watch the first men’s World Cup featuring 48 teams and three host countries. (FIFA) From the outside, hosting the World Cup
The World Cup Is Over. Did Host Cities Actually Win? Read More »
By: Kathryn Bird In August 2023, 92,003 people packed Memorial Stadium in Lincoln, Nebraska, to watch a women’s college volleyball match. The crowd was larger than the population of many American cities and set a world attendance record for a women’s sporting event at the time. Two years later, Nebraska and Creighton drew 17,675 fans
Can Women’s Volleyball Become America’s Next Major Sport for Business? Read More »
Brandon Dwyer, who only had 6 points throughout the duration of his collegiate basketball career, has a following of 1.4 million on TikTok and 532,000 on Instagram. Historically, athletes have needed traditional media such as TV or magazines, or major brand deals with household names such as Gatorade or Nike to build a brand. With
The Rise of Social Media with Professional Athletes Read More »
Even though football fans travel to North America to watch their favorite team compete in the FIFA World Cup, those that find themselves in the United States of America indulge in the cultural oddities. Many are purchasing items that are banned overseas, such as melatonin, whitening strips, and EOS Lotions. Europeans, especially, are shocked by
2026 FIFA World Cup Tourists are Enhancing the American Economy Read More »
By: Liana Rhodes Every few years, the world watches another country spend billions of pounds hosting a sporting event. Stadiums are built, transport systems are upgraded and opening ceremonies become global spectacles. Governments often describe these events as investments that will generate tourism, create jobs and leave a lasting legacy. Yet the economic evidence tells
Why Do Countries Spend Billions Hosting Sporting Events? Read More »
By: Liana Rhodes When I was younger, swimming was simply something I did after school. I never spent much time thinking about how unusual that opportunity was. It was only as I got older, and spoke to more girls from different backgrounds, that I realized many had never been given the same chance. When discussions
Why aren’t more girls playing sport in Nigeria? Read More »
Even though the beginning of summer marks a period of rest and relaxation for many, the sports world remains just as hectic. Here are the biggest sports news updates for the current day: NBA Finals After the San Antonio Spurs won their 7-game series against the Oklahoma City Thunder, they progressed to the Finals where
Thursday, June 4th – Sports World Today Read More »
