College Athletes Are Getting a Share of the Revenue. Who Decides What They’re Worth?
By: Kathryn Bird For decades, college athletes competed inside packed stadiums while universities earned money from television agreements, ticket sales, sponsorships, and merchandise. Players could receive scholarships and, more recently, earn money from their name, image, and likeness—but schools generally did not pay them a direct share of the revenue their sports generated. That system […]
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