The 5-year deal between Kraft Heinz and the NFL will mark the league’s first ever condiment partnership.
In Kraft Heinz’s statement about the partnership, they discussed the incorporation of their different items such as Philadelphia Cream Cheese, Kraft Mac & Cheese, and their array of condiments into the gameday experience.
The newfound partnership will also come with limited-time packaging and marketing collaborations, boosting the images of both companies. This deal will benefit both companies in their hopes to have a greater international business.
In 2025, Kraft Heinz made $24.9 billion in net sales, and the NFL generated over $23 billion. Both companies hope to boost their fiscal means with this deal, expanding their name to different consumer profiles.
The partnership will become official in April at the time of the 2026 NFL Draft. The draft will take place in Pittsburgh, which also happens to be the motherland of Heinz. As a seal of friendship, Heinz will promote their products at the upcoming event.
NFL Senior Vice President of Global Partnerships, Tracie Rodburg, shares her excitement with the partnership, “Kraft Heinz is an iconic brand with products that are fixtures at kitchen tables, tailgates and beyond. This partnership, including its focus on global growth and flag football, is a win for the league and our fans.”
