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Interior view of BC Place Stadium in Vancouver, showcasing its vast seating and advanced roof structure.

The Rise of Social Media with Professional Athletes

Leave a Comment / Baseball, Basketball, Football, Other /

Brandon Dwyer, who only had 6 points throughout the duration of his collegiate basketball career, has a following of 1.4 million on TikTok and 532,000 on Instagram.  Historically, athletes have needed traditional media such as TV or magazines, or major brand deals with household names such as Gatorade or Nike to build a brand. With […]

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Vibrant close-up of popular social media app icons on a smartphone screen.

Impact of Instagram Followers in NIL Evaluations

Leave a Comment / College Sports, Football, Other /

With the introduction of Name, Image, and Likeness (NIL) in college sports, athletes have had the opportunity to make a profit.  Gaining revenue from different commercial and community activities, some athletes make millions of dollars per year from brand deals, merchandise sales, public appearances, and more.  One would assume that the most popular collegiate athletes

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